Join the Well onTarget Fitness Program

Join the Well onTarget  Fitness Program

I’m always looking for new ways to be healthy and have a more balanced life. I know being healthy in my daily life will help me avoid health risks in the future. In my search, I discovered the Well onTarget® Fitness Program available to me through my Blue Cross and Blue Shield of Texas health insurance. The program gives me an affordable gym membership and access to more than 10,000 fitness clubs across the country. Before I decided to enroll, I did some research. All members who bought a health insurance plan through the Health Insurance Marketplace can join the Fitness Program. If you purchase coverage through your employer, contact your benefits administrator or visit Blue Access for Members℠ where you can log in to your account (or register and login) to inquire about your benefits. If you need more reasons to join the program, here are a few.

It’s convenient. 
The network of locations has some of the nation’s leading fitness clubs, regional chains and local facilities. I can fit a quick workout into my day when and where I want because there’s a network gym near my home and office. I can even use my workout time to bypass rush hour traffic.

It’s inexpensive. 
I can go to any network gym for a one-time $25 joining fee and $25 a month, plus any taxes. When I compared gym prices, I found the Well onTarget Fitness Program is one of the best gym membership deals.

It’s flexible. 
I’m so glad there’s no hassle of a yearly commitment and cancellation fees. The Fitness Program is a month-to-month gym membership. With so many gyms in the network, I can exercise while traveling, too!

It’s easy to join.
I joined online by logging into my BCBSTX account.

Under “Quick Links,” choose “Fitness Program.” On this page, you can enroll, search for nearby fitness locations and learn more about the program.

Click “Enroll Now.” Then search and select the fitness location that is best for you. Remember, you can visit any participating fitness location after you sign up.

Verify your personal information and method of payment. Print or download your Fitness Program membership ID card. You may also request to receive the ID card in the mail.

The Fitness Program has lots of extra benefits including:

  • Online enrollment and tracking
  • Automatic monthly payment withdrawal
  • (CAM) network of 40,000 health and well-being specialists for over 39 specialties like acupuncturists, massage therapists and personal trainers. These complementary and alternative medicine benefits really helped me lower my stress.

To join, log into your BCBSTX account. Click on Fitness Program link in the Quick Links section of the left side bar and follow the steps. You’ll be guided you all the way through the registration process.

Enroll Well onTarget

You can also call (888) 762-BLUE (2583), Monday through Friday, 7 a.m. and 7 p.m., CT (6 a.m. and 6 p.m., MT).

Well onTarget is a registered mark of HCSC.
**BCBSTX does not guarantee that these services or products will function on any particular hardware or devices. Individuals are responsible for obtaining and updating compatible hardware or devices necessary to access and use these services. Check with your carrier to see if additional charges may apply.
The Fitness Program is provided by TivityHealthTm, an independent contractor which administers the Prime Network of fitness centers. The Prime Network is made up of independently owned and managed fitness centers.

Originally published April 2, 2015; Revised 2019