In March 2013, Blue Cross and Blue Shield of Texas launched the Be Covered Texas campaign to help Texans benefit from new health insurance opportunities available through the health care law. The first year of the campaign was a success reaching 7.7 million people through its online Facebook, Twitter, and YouTube platforms.Be Covered Texas is a grassroots education and outreach campaign that provides user-friendly, bilingual information and on-the-ground guidance. We work with more than 170 community-based partners across Texas – some of whom share their thoughts in the video below. Our partnered goal is to reach people where they live, work, learn, worship, text and tweet. These community partners – community groups, civic organizations, schools and religious institutions – are really the heart of the campaign. They are the “boots on the ground” who reach individuals needing help to make the best health care coverage decision for themselves and their families. Our partners are trusted resources in their communities and together represent more than 3 million community members. We are so glad we could capture all the great images, video and information on our 2013 Social Responsibility Report .
What Can You Do? Everyone knows someone who is still in need of health insurance or education about the Affordable Care Act. “Like” Be Covered on Facebook, “Follow” Be Covered on Twitter, and share Be Covered Texas materials with friends and family. And of course, check out all the great information for yourself on Be Covered Texas and how you can be involved!
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