Public Health of Sardinia, Okinawa, and now Fort Worth. A new group of Texas community partners helps residents live better, longer.

Writer and explorer Dan Buettner has spent his life traveling the world searching for the secrets to a long, healthy life. In 2004, he teamed up with National Geographic and the world’s best longevity researchers to identify pockets around the world where people lived measurably better. In these “Blue Zones” they found a difference in the public health: people reached age 100 at rates 10 times greater than those in the United States.

With his team of medical researchers, anthropologists, demographers and epidemiologists, Buettner uncovered nine evidence-based common health traits among the “Blue Zones,” such as moving naturally and having a sense of purpose.

Luckily, you don’t have to leave Texas to make the same discoveries. Buettner has developed the Blue Zones® organization to bring the secrets of longevity and better public health to a larger audience. Blue Cross and Blue Shield of Texas (BCBSTX) has joined this partnership in Fort Worth by sponsoring a $2.5 million Community Catalyst Grant to encourage community participation by matching donations dollar-for-dollar, hoping to draw a total goal of $5 million. This community-wide effort will lead a drive for lowered health care costs, increased productivity and improved quality of life for Fort Worth residents. BCBSTX is working with the City of Fort Worth, the Fort Worth Chamber of Commerce, Texas Health Resources and others to support the Blue Zones public health initiative as a way to help people live longer, healthier, and happier lives.

“Blue Cross and Blue Shield of Texas is pleased to support the Blue Zones Project in Fort Worth," said Bert Marshall, president, Blue Cross and Blue Shield of Texas. "We share a common goal of making the healthy choice the easy choice. I invite others in Fort Worth to join me in supporting this groundbreaking community well-being project.” 

How can you be a part of this project?  To learn more about the Fort Worth Blue Zones Project, please visit, or to find opportunities to give and be involved, please email


Sources: Blue Zones; National Public Radio, November 28, 2010