Blue Promise: Local Presence, National Strength

A unique relationship with a national organization provides value for BCBSTX customers.

How does BCBSTX provide the best of both worlds for its large national employers? Kevin Cassidy, BCBSTX President of Enterprise National Accounts, explains the value of combining the benefits of a local health plan with the power of a national organization.

Blue Promise is an online video blog that aims to address complicated health issues with candid conversations from subject matter experts. New editions are published regularly and are hosted by Dr. Dan McCoy, President of Blue Cross and Blue Shield of Texas.

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