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At Blue Cross and Blue Shield of Texas (BCBSTX), we’re committed to the Hispanic community because it’s our community, too. Hispanic Heritage Month is Sept. 15 through Oct. 15, and many of you will be celebrating alongside us.
It’s an opportunity to acknowledge and honor the history, culture and contributions of Hispanic Americans, whose heritage comes from Spain, Mexico, the Caribbean, and Central and South America.
Watch the video to learn about the Hispanic heritage of Dr. Esteban López, BCBSTX Southwest Region president.
Enhancing Your Member ExperienceDid you know? By 2023, the Hispanic population is expected to represent 42% of the population in Texas. As Texas’ Hispanic population continues to grow, we’re changing the way we do business so that we can better respond to the needs of our Latino members.
So how will this change my member experience, you might ask? You’ll notice that we do our best to provide helpful information to Hispanics in the language that they prefer. We don’t just translate, we trans-create materials that are culturally relevant.
Rather than just working through translators, we’ve hired more Spanish-speaking employees who serve as advocates for our customers. We’re also hiring additional Hispanic nurses and care managers who share our desire to honor and respect this culture.
We are passionate about meeting all of our members where they live, work, play and worship . And you have likely seen us out in your communities across the state. You can find us at wellness fairs and informational seminars. And we partner with local community groups to help support their efforts.
Through our educational campaign, Be Covered Texas, we work with community partners to help engage, educate and enroll the state’s uninsured.
The Healthy Kids, Healthy Families® initiative is designed to improve the health status of Texas children through community investments.
In 2015, we gave more than $1.5 million to 25 Texas-based organizations through this initiative. Most of our grant recipients work with Hispanics in some capacity.
In our commitment to public health, we fund groups that are focused on providing culturally appropriate services to address cultural barriers and meet the health needs of the Hispanic community.
With all this in mind, we invite you to celebrate Hispanic Heritage Month with us — not just this month, but all year long.
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