Blue Promise: Design Thinking for Innovative Health Care

The C1 Innovation Lab helps BCBSTX customers solve business problems by lowering health costs.

It's a buzzword in the healthcare industry, but what does 'design thinking' really mean? In this edition, Kevin Cassidy, BCBSTX President of Enterprise National Accounts, explains how this new process can create real solutions for our employers.

Blue Promise is an online video blog that aims to address complicated health issues with candid conversations from subject matter experts. New editions are published regularly and are hosted by Dr. Dan McCoy, President of Blue Cross and Blue Shield of Texas.

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