Look for a New Rewards Experience in 2025

Well onTarget^® and Blue Points^SM are not available to all members. Check Blue Access for Members or ask your benefits administrator to see if you have these benefits.

Some changes are coming to your Well onTarget rewards experience. The Blue Points merchandise mall will retire at the end of 2024.

The merchandise mall will be replaced by digital gift cards. The new redemption process will be available in the Well onTarget portal and the AlwaysOn wellness mobile app.  

Important Step to Take Before the End of This Year

Log in to wellontarget.com to redeem your Blue Points balances for merchandise by Dec. 31, 2024. When you log in to redeem your points, you’ll be able to see your remaining balance. Any Blue Points balances not redeemed will roll over to 2025. But you will no longer be able to redeem them for items from the merchandise mall.

How Will It Work?

Starting Jan. 1, 2025, Blue Points will be redeemable for digital gift cards from a variety of merchants. You will have over 100 merchants to choose from, like Apple, Amazon, Best Buy, Lowe’s and more.

You’ll be able to log into wellontarget.com and go to your Rewards page to see your points balance and gift card options. Here is how it will work:

• You can choose from standard amounts or enter a custom amount for your gift card.
• Then you’ll get an email with your code.
• When you click “Get Now” in your email, you’ll be taken to the claim code page to finish your transaction.

When you redeem Blue Points for a gift card, you can choose from standard amounts or enter a custom amount.

Remember to log in to wellontarget.com before the end of the year to redeem your balances for items in the merchandise catalog. If you have points remaining after the end of the year, those points will roll over into the new digital gift card program.

Blue Points program rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal for more information. Member agrees to comply with all applicable federal, state and local laws, including making all disclosures and paying all taxes with respect to your receipt of any reward.

The Well onTarget program is offered to you as part of your health plan benefits. Participation in the Well onTarget program, including the completion of a Health Assessment, is voluntary, and you are not required to participate. Visit wellontarget.com for complete details and terms and conditions.

Well onTarget is an informational resource provided to members and is not a substitute for the independent medical judgment of a health care provider. Members should consult with their health care provider before beginning their journey toward wellness

The AlwaysOn app is owned and operated by Onlife Health Inc. Onlife Health Inc. is an independent company that provides digital health management for Blue Cross and Blue Shield of Texas.

Originally published 4/30/2024; Revised 8/2024