Healthy Kids, Healthy Families® in Texas, A Priceless Journey

 HKHF volunteer

What is Healthy Kids, Healthy Families?

The Healthy Kids, Healthy Families(HKHF) initiative invests in and partners with nonprofit community organizations that offer sustainable, measurable programs to reach children and their families in four focus areas:

  • Nutrition
  • Raising the level of physical activity
  • Improving immunization rates
  • Promoting safe environments

President of BCBSTX Bert Marshall says, “This program has become a focal point among our charitable initiatives and is an opportunity to truly help move the needle on key public health issues, such as diabetes and obesity. We recognize the role we can play and we’re proud to stand with these local organizations that are dedicated to improving children’s health in meaningful ways by impacting lifestyle habits at an early age.”

How HKHF Impacts Texas

Although first launched in 2011 as a three-year-only campaign, the HKHF program has been so successful and rewarding, that it is now one of our core programs! Many organizations have become major partners of HKHF by providing much-needed services to people from all walks of life. Those organizations include the American Lung Association for engaging providers, community leaders and educators; KaBOOM! by building safe community playgrounds and increasing awareness around the importance of play; Loveisrespect.org , for providing resources and training to better equip our youth and communities to respond to the issue of teen dating violence; and Caring for Children Foundation’s Care Van Program , for immunizing uninsured and medically underserved children in Texas . Learn more about HKHF’s partnership with these and other organizations to see what a great impact we’ve helped make over the last 3 years.

HKHF Volunteer

Where We Are Today

In 2014 alone, HKHF received more than 180 applications, an increase of more than 50% from previous years. That means the initiative awarded $1.54 million in grants to 29 organizations across Texas! Each application is reviewed by its impact, feasibility, capacity, collaboration and sustainability. Every grant recipient is a community partner that shares our vision of improving the health and wellness of Texas children. For example, one community partner, The Alliance for Women and Children, has used the HKHF grant to provide sports and martial arts classes, obstacle courses, and other opportunities to remain active and healthy. View our full list of the 2014 HKHF grantees to learn more!

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