Special Beginnings Delivers the Pregnancy and Newborn Knowledge You Need

Ready to start the bump watch? That’s a baby bump we’re talking about. If you find yourself expecting it might seem like the only thing that you can expect with pregnancy is having a lot of changes happening to you and your body. Sure, it’s a time of excitement and planning but there are also so many questions and concerns to be answered. Blue Cross and Blue Shield of Texas can help to answer many of those questions and offer you information every baby step along the way. No, Blue Cross and Blue Shield of Texas can’t cure morning sickness, but they can offer the Special Beginnings® Program available at no additional cost. Call Special Beginnings at 1-855-740-1515 to learn if you’re eligible for the program. Our online resources support all mothers and their newborns.

Best Health insurance for pregnancy

How can you get started with Special Beginnings? Call 1-855-740-1515 or the customer service number on the back of your insurance card between 8 a.m. and 6:30 p.m. CT to enroll. You will be contacted by the Special Beginnings team to answer a confidential questionnaire. They will work with you to determine your risk level and what support you might need throughout your pregnancy.

 Once enrolled, you will receive:

  • Pregnancy risk factor identification to determine the risk level of your pregnancy and appropriate range for ongoing communication/monitoring
  • Educational materials including a complementary book about having a healthy pregnancy and baby
  • Personal telephone contact with program staff to address your needs and concerns and to coordinate care with your physician
  • Assistance in managing high-risk conditions such as gestational diabetes and preeclampsia
  • Access to online resources

Are you a registered user of Blue Access® for Members? Members who have the maternity program as part of their health plan can now access a new online resource tool for expectant mothers located on Blue Access for Members. The online tool now has:

  • A pregnancy calendar to help keep track of the pregnancy and what to expect in each trimester
  • A pregnancy due date calculator
  • Videos about pregnancy and childbirth with professionals such as clinical psychologists and registered nurses
  • Educational articles to guide through the months leading up to birth and six weeks after you deliver.

Here’s to you taking another step towards taking good care of yourself and your baby!

Check this out!

Target® helps moms get a healthier start, too.

Enroll in Special Beginnings between March 15, 2016 and May 31, 2016 and additionally, you may be eligible to earn rewards chosen for you by Target – one of America’s favorite retailers. 


*Supply is limited and provided on a first-come, first served basis
Other eligibility requirements apply including your 1) consent to join the Special Beginnings program and receive rewards from Target and 2) completion of health assessments conducted over the phone by the Special Beginnings team.
Special Beginnings is not a substitute for professional medical guidance.
It is important to share any health concerns with your physician.
Target is an independent company offering a non-integrated affinity discount program for Blue Cross and Blue Shield of Texas, and is solely responsible for the products and services it offers.
Blue Cross and Blue Shield of Texas, a Division of Health Care Service Corporation, a Mutual Legal Reserve Company,
an Independent Licensee of the Blue Cross and Blue Shield Association
1001 E. Lookout Drive, Richardson, TX 75082
© Copyright 2016 Health Care Service Corporation. All Rights Reserved.

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