Your Blue Points Rewards Program Just Got Better

This article is intended for members enrolled in an individual health insurance plan through the health insurance marketplace (not those who have coverage through an employer). Well onTarget^® and Blue Points^SM are not available to all members. Check Blue Access for Members or ask your benefits administrator to see if you have these benefits.

There are two new ways to earn Blue Points^SM, a rewards program where members earn points by reaching goals and completing healthy activities. Members who enrolled in a health plan through the health insurance marketplace can now enroll in paperless communication and auto bill pay to earn additional rewards points.

How Do Blue Points work?

The Blue Points rewards program is part of Well onTarget, an online portal that helps keep your wellness routine fun and on-track. With Blue Points, you earn points for completing Well onTarget activities like taking the health assessment, adding a fitness tracker and visiting a fitness center. And now you can earn points by going paperless and enrolling in auto pay.*  

Through Blue Points, plan subscribers and their adult dependents can earn up to $100 each in a calendar year. For example, a family of four (all 18 or over) would each be able to earn $100 a year ($400 total**). Blue Points are redeemable for digital gift cards at retailers like Amazon, Barnes and Noble, Best Buy and many others.

How to Earn Rewards with Autopay Premium Enrollment

Sign up for Autopay and make paying your premium effortless. Keep your payments secure, stress-free, and enjoy $10 a year in Blue Points after being enrolled for four months***. It’s simple to sign up and get rewarded.

Sign up for Autopay:

1. Log in to your Blue Access for Members^SM account.
2. Click the Make A Payment button and then select Manage to turn on Autopay.
3. Enter your payment details and a valid email address.
4. Click the Confirm Auto Bill Pay Settings button to save your changes.

How to Earn Rewards by Enrolling in Paperless Communications

Switch to paperless communication for convenient, 24/7 access to your important health communications. Plus, receive $10 a year in Blue Points for going paperless.

Sign up for Paperless Communications:

1. Log in to your BAM^SM account.
2. Click on Profile and Preferences, then select Notification Preferences.
3. Find Go Paperless and toggle the switch to the right to activate paperless communication.
4. Make your selections and click Save.

Not Signed Up for Well onTarget? It’s Easy to Get Started

If you’re ready to start earning rewards and engaging in your health journey, take the first step by enrolling in Well onTarget.

To enroll, log in to your BAM account. Click My Health and choose Wellness from the drop-down menu. On the Wellness page, scroll to Well onTarget and click Visit Well onTarget.

You can also access Well onTarget through the BCBSTX App. The mobile app is available in English and Spanish for iPhone and Android users. Download the BCBSTX App from the Apple App Store  or Google Play. 

If you’re new to the BCBSTX App, when you first open it, click Sign Up and enter your BAM username and password.

After you log in to the BCBSTX App, select the Menu button at the top, then My Health from the drop-down. Click Visit Well onTarget to register using your BAM username and password.

* Only members enrolled in an individual health insurance plan through the health insurance marketplace (not those who have coverage through an employer) are eligible to earn Blue Points by signing up for Auto Bill Pay and paperless communication.

**For adult dependents to earn Blue Points for signing up for Auto Bill Pay and paperless communication, the policy subscriber must complete this activity and stay enrolled for 4 months.

***Depending on the date of enrollment for autopay of your Premium, Members may not always be awarded the points after exactly four months. Instead, the points may not be credited until the following month.