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Well onTarget® and Blue PointsSM are not available to all members. Check Blue Access for MembersSM or ask your benefits administrator to see if you have these benefits.
The heart of Well onTarget* is the member portal. It links you to a suite of innovative programs and resources you can use to make your health a top priority.
Self-Management Programs These interactive educational programs let you work at your own pace to reach your health goals. Learn strategies and tips for eating healthier, being more physically active, managing stress, stopping smoking and more. Track your progress as you navigate through each lesson.
Health and Wellness ContentLearn about a variety of health conditions and medicines. Our digital library is sure to satisfy your curiosity with reader-friendly articles that reflect the latest, evidence-based information.
Tools and TrackersInteractive tools help you stay on course and make wellness fun. Health calculators and lifestyle trackers support progress and activity.
Health Assessment (HA)*Complete a health assessment to receive a personalized wellness report and tips for living your healthiest life. Your answers are confidential and drive personalized content in the Well onTarget portal to help you reach your goals.
Coaching Programs**Put a wellness coach in your corner. A team of credentialed health professionals will guide you through goal setting and programs to help you meet your health goals. Your coach can provide one-on-one support through secure messaging and phone calls.
Signing up for coaching is simple. Log on to the Well onTarget portal, select Browse All Activities and then select an option under Coaching.
Fitness ProgramEnjoy unlimited access to a nationwide network of fitness centers with this flexible membership program. The Fitness Program has more than 10,000 participating locations so you can find one that fits your schedule and lifestyle.
Membership is month to month and includes digital fitness programs. Plan options range from $19 to $129 per month per member, with a one-time enrollment fee of $19.
Members who enroll in March can use the coupon code WOTENROLL4FREE to waive the $19 enrollment fee. To enroll, log in to Blue Access for MembersSM and choose Fitness Program under the Wellness tab.
You can decide on the plan that best meets your needs. When you’re ready to sign up, click Enroll Now. Remember to enter the coupon code WOTENROLL4FREE during enrollment before March 31 to get the waived fee.****
Blue PointsSM Rewards Program***If you have access to the Blue Points Program, you can earn points for completing healthy activities like taking the Health Assessment or adding a tracker. Points can be redeemed for a wide range of goods and services like name brand baby products, iPads, exercise equipment and more.
To get access to all of these features and more, go to wellontarget.com and click Create an Account. You’ll need your Blue Cross and Blue Shield of Texas member ID number to register, so have your member ID card handy.
The AlwaysOn app provides convenient access to Well onTarget. Work on your health and fitness goals anytime, from anywhere using your smartphone.
The Well onTarget Fitness Program mobile app helps you keep your fitness routine organized. Use it to:
Download the Well onTarget Fitness Program app or AlwaysOn app free of charge from the Apple or Android app stores. When you go to the app store:
Originally published 4/25/2023; Revised 2024
Blue Cross and Blue Shield of Texas, a Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association
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