What’s the Deal with Blue365?

What’s the Deal with Blue365?

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Blue365® is a free health and wellness discount program offered to Blue Cross and Blue Shield of Texas (BCBSTX) members.

Who Can Use Blue365?

Any member of a participating BCBSTX plan   is eligible for Blue365. Federal Employee Program members across the country are also welcome. You can easily check for new Blue365 discounts.   You can find savings on hearing aids, weight loss coaching and meal planning programs, workout clothes, virtual fitness programs and trackers - and more. 

Discount Categories

  • Home and Family
  • Fitness
  • Nutrition
  • Apparel and Footwear
  • Hearing and Vision
  • Personal Care
Getting Started
  • Blue365 deals change or end often. If you see one that you like, don’t wait. It may not be there the next time you log in.
  • There’s no maximum number of deals you can snag. Try as many as you like.
  • Blue365 is not extra insurance coverage. It is not a health plan. It’s a unique way to save money on health and wellness items. Look at it as an extra perk to your BCBSTX health coverage.
  • You don’t need to use any of the discounts if none are appealing.
Here’s How to Save
  1. Create a free account  Be sure to have your BCBSTX member ID card handy for this.
  2. When you log in, you will see your deals. When you find a discount you like, click on details. You may get a coupon code that you can apply directly to your purchase on the vendor’s site. Or you may be sent to the vendor’s site, and the discount will have already been applied for you.

Whatever you like to do, you can look for a Blue365 deal to save you some cash. 

*Blue365 is a discount program only for Blue Cross and Blue Shield of Texas (BCBSTX) members. This is NOT insurance. Some of the services offered through this program may be covered under your health plan. Please check your benefit booklet or call the Customer Service number on the back of your ID card for specific benefit facts. Use of Blue365 does not change your monthly payment, nor do costs of the services or products count toward any maximums and/or plan deductibles. Discounts are only given through vendors who take part in this program. BCBSTX does not guarantee or make any claims or recommendations about the program’s services or products. You may want to talk to your doctor before using these services and products. BCBSTX reserves the right to stop or change this program at any time without notice.
The relationship between these vendors and BCBSTX is that of independent contractors. BCBSTX makes no endorsement, representations or warranties regarding any products or services offered by the above-mentioned vendors.
Hearing services are provided by American Hearing Benefits, BeltoneTM, HearUSA and TruHearing®. Vision services are provided by ContactsDirect®, Croakies, Davis VisionSM, EyeMed Vision Care, Glasses.com, Jonathan Paul Fitovers and LasikPlus®.

Originally published May 5, 2015; Revised 2020