What’s the Deal? Blue365 Deals Explained

As a community manager for BCBSTX, a big chunk of my work day is spent answering member questions on our social media pages. These questions can be anything from ‘how to print a new ID card online ’, to ‘how to log into BAM ’, or ‘where to find a doctor in-network ’. In the summer of 2014, I realized a lot of these questions were evolving and I was starting to see more questions about weight loss programs, fitness equipment and details about recipes that we’ve posted on our Facebook  and Twitter  pages. That’s when it hit me—our members are people just like me! They’re health-savvy and fitness-conscious , and they might want to save a few dollars in the process of living healthy! That’s why Blue365  was founded—to help Blue Cross and Blue Shield of Texas members just like you and me save money on the things that keep you in tip-top shape.

Any member of a participating Blue Cross Blue Shield plan is eligible for Blue365! The program also applies to any member of the Federal Employee Program across the country. With Blue365, you can browse available discounts  (which are updated regularly). Discounts fall into 5 different categories for BCBSTX members:  Fitness, Healthy Eating, Lifestyle, Personal Care and Wellness. Some previously featured discounts include hearing aids, weight loss coaching programs, workout apparel, pedometers and fitness club memberships. Pretty cool, I know!

Here’s how to get started:

  1. Create a free account. Be sure to have your BCBSTX member ID card handy for this.
  2. Click “Browse All Deals” on the top right of the screen.
  3. When you see the discount you want, click on “view details”. (You’ll either be given a coupon code that you can apply directly to your purchase on the vendor’s site, or you’ll be routed to the vendor’s site automatically and the discount will have already been applied for you.)
  4. Sign up to get weekly deals sent directly to your email. It’s one email a week!

Just note a few extra things:

  • Blue365 deals change periodically, so if you see one that you like, go ahead and take advantage of it while it’s still available! It may not be there the next time you log in.
  • The discounts change based on what the vendor is offering, so there’s no set time frame that each deal is available.
  • There’s no maximum number of deals that you’re allowed to take advantage of at any time, so feel free to try them all if you’d like!
  • You aren’t obligated to use any of the discounts if none of them appeal to you.
  • It’s important to understand that Blue365 is neither extra insurance coverage, nor is it a health plan. It’s a unique way to save money on health and wellness items and is an extra perk to your Blue Cross and Blue Shield of TX health coverage.

Are you ready to teach your kiddos how to cook? Maybe there’s a deal on children’s cookbooks.

Have you started training for that 5K yet? Maybe some discounted running shoes are right up your alley.

Whatever your activity of choice may be, there’s likely a Blue365 deal that could help you save some cash on the things you love.

The most rewarding part of my job is talking directly with our members, and I look forward to hearing about your experience with Blue365. Give it a try and tell me your feedback in the comments!